The high-end home buyer today is savvier when it comes to luxury brands, more discriminating when it comes to amenities, and has more choices than ever before. More than ever, the affluent consumer has access to an abundance of goods and services in all aspects of their lives. Choosing a home is no exception.
Luxury Portfolio International, a leading opinion leader of all things luxury, has taken a deep dive into the mindset of the millionaire homebuyer. Today’s luxury buyer wants pristine, new condition. Only 5% are looking to renovate completely; 15% will consider buying an older home completely renovated. 55% want privacy and energy efficiency/environmental design.
Luxury buyers want a master bedroom with a luxurious bathroom (54%), walk-in closets (51%), outdoor living/entertaining (49%) and an open floor plan (49%).
Janet McAfee is the exclusive St. Louis member of Luxury Portfolio International.
