I believe every home has an aesthetic, whether it be a specific architectural period (like Tudor, Greek Revival, or Mid-Century Modern) or it could be a certain look (like bright and airy sunlight-filled rooms) that strikes us as we tour the home. St. Louis homes are rich in diversity and architectural interest.
Our job as Realtors is to communicate the home’s aesthetic to potential buyers. Not every home appeals to every buyer, but there is a buyer for every home. Each of us carries our sense of style and perceptions about how our home should look and feel. Oftentimes, I hear buyers explain their criteria for buying a home with terms like “I will know it’s the right house when I see it.”
This month we are focusing on how to best present the home’s aesthetic. With technological advances in photography and digital media, there are so many opportunities to capture the home’s true essence. Interior photography is about more than just high resolution; we look at lighting, depth of field, composition, and color. For the exterior, we love aerial, drone video, and twilight photography.
Janet Horlacher
Principal, Janet McAfee Real Estate
