Just released, a 2018 Harris Insights & Analytics study reported that 90% of all buyers and sellers used a real estate agent in their transactions. This is up from 85% in a similar study conducted four years ago.
The most important factors in choosing an agent were: “a referral from someone I trust,” “agents who had listings similar to what I am looking for,” “looking at websites with ratings of agents” and “having a personal relationship with the agent.”
Negotiating the best price was mentioned by 89% of buyers and sellers as being extremely or very important.
I’m not surprised by these findings. A real estate transaction is complex and stressful. Why wouldn’t you rely on a professional with a proven track record from a reputable brokerage to help you navigate the most important purchase of your life?
(Source: Real Trends September 2018 newsletter)
- Janet Horlacher
