To My Fellow Realtors®, “Buyers and Sellers Still Need You”

To My Fellow Realtors®, “Buyers and Sellers Still Need You”

Just released, a 2018 Harris Insights & Analytics study reported that 90% of all buyers and sellers used a real estate agent in their transactions. This is up from 85% in a similar study conducted four years ago.
 
The most important factors in choosing an agent were: “a referral from someone I trust,” “agents who had listings similar to what I am looking for,” “looking at websites with ratings of agents” and “having a personal relationship with the agent.”
 
Negotiating the best price was mentioned by 89% of buyers and sellers as being extremely or very important.
 
I’m not surprised by these findings. A real estate transaction is complex and stressful. Why wouldn’t you rely on a professional with a proven track record from a reputable brokerage to help you navigate the most important purchase of your life?
 
(Source: Real Trends September 2018 newsletter)
- Janet Horlacher
 

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Janet McAfee Inc. is the leading independent real estate broker in St. Louis. We have grown from humble beginnings of five agents in the basement of our founder's home to almost 100 sales associates in our corporate Ladue, Missouri headquarters.

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